Dixon Hospitality is a modern and credible addition to the hospitality landscape in Australia. Since its beginning in 2012, the team has been deliberate in acquiring well operated venues with a focus on an exceptional gastronomic experience or unique surroundings. They currently own and manage 48 venues across Australia, along with a recently acquired brewery.
Upon acquiring its many great venues, Dixon Hospitality also inherited a vast number of branding and marketing portfolios. As these had been created over many years by various different venue owners, there was no consistency – to put it plainly, everything was all over the shop. Dixon Hospitality approached Straight Out Digital to come up with a plan to re-vamp their digital presence and create a cohesive platform from which they could manage all their venues trouble free.
This plan started with re-vamping a huge majority of their venue websites. This included their main corporate website, a powerful tool available to encourage would-be investors to invest in this ever growing hospitality business.
The next step was to take select venues and strongly improve their digital presence. This involved extensive SEO and SEM strategies. Great results were seen across the board.
Dixon Hospitality came up with the concept for a series of state specific venue hire websites, each showcasing the many different spaces they had on offer to hire. These included various different search parameters to be able to locate and book the perfect venue for a particular function
After the sites were launched, we developed an extensive SEO and SEM strategy to elevate the digital presence of the Australian Venue Co. After only a short period of time, great results were achieved, including:
in organic traffic to the Melbourne Venue Company website.
in organic traffic to the Sydney Venue Company website.
“venue hire Melbourne” is now ranking on position 3