Dixon Hospitality Group

52 venues, 1 brewery & counting

  • Branding
  • Digital Strategy
  • Graphic Design
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • UX Design
  • Website Development

An extensive portfolio of hospitality spaces re-designed and re-imagined

Dixon Hospitality is a modern and credible addition to the hospitality landscape in Australia. Since its beginning in 2012, the team has been deliberate in acquiring well operated venues with a focus on an exceptional gastronomic experience or unique surroundings. They currently own and manage 48 venues across Australia, along with a recently acquired brewery.

the Facelift

Upon acquiring its many great venues, Dixon Hospitality also inherited a vast number of branding and marketing portfolios. As these had been created over many years by various different venue owners, there was no consistency – to put it plainly, everything was all over the shop. Dixon Hospitality approached Straight Out Digital to come up with a plan to re-vamp their digital presence and create a cohesive platform from which they could manage all their venues trouble free.

42 websites and more to come

This plan started with re-vamping a huge majority of their venue websites. This included their main corporate website, a powerful tool available to encourage would-be investors to invest in this ever growing hospitality business.

A Digital Presence

The next step was to take select venues and strongly improve their digital presence. This involved extensive SEO and SEM strategies. Great results were seen across the board.

Finding the perfect space for your function

Dixon Hospitality came up with the concept for a series of state specific venue hire websites, each showcasing the many different spaces they had on offer to hire. These included various different search parameters to be able to locate and book the perfect venue for a particular function

Have you heard of the Australian Venue co.?

After the sites were launched, we developed an extensive SEO and SEM strategy to elevate the digital presence of the Australian Venue Co. After only a short period of time, great results were achieved, including:

43% increase
in organic traffic to the Melbourne Venue Company website.

48% increase
in organic traffic to the Sydney Venue Company website.

Ranked 3rd
“venue hire Melbourne” is now ranking on position 3