ROYAL CANIN® Australia and New Zealand are Australia’s leading premium dog and cat food brand owned by MARS Australia. ROYAL CANIN® sells pet food that is formulated off scientific research that understands every breed is unique. A truly incredible brand that literally puts all dogs and cats health and nutrition at the forefront of every decision they make. We have partnered up with The Reactor to manage all the ROYAL CANIN® work. The Reactor is maintaining digital and creative strategy + all above the line advertising and we’re executing everything on the digital side.
Working with dogs and cats every day does not suck. We adore this brand and everything they stand for!
We created the ROYAL CANIN® social media channels and social media post approval process to make sure ROYAL CANIN® is sending out timely posts that help to position the brand as the leading premium pet food brand in Australia and New Zealand. We have seen fantastic social results and have an incredibly engaged community. Our daily duties involve listening and responding to any direct and indirect questions, creating daily posts, posting to set channels and finding/liaising with digital influencers in both Australia and New Zealand.
Building the ROYAL CANIN® Healthy Pet’s Club website which houses all campaigns and blogs, allows us to build ROYAL CANIN® Google Quality Score from using best practice SEO standards. This coupled with beautiful designs and superb copy makes for a user-friendly website that offers true value for pet owners. There’s plenty more coming which we can’t wait to share with all.
Using print collateral designed and created by The Reactor, we needed to redesign for the web an interactive page where new pet owners for puppies and kittens could engage with ROYAL CANIN®. These pages were designed for desktop and mobile and allow pet owners to get a better understanding of what they need to prepare before bringing home their new family member. A fun little project that required UI/UX, web development and SEO.
Working with Australia’s and New Zealand’s premium pet food company has been a dream for us animal lovers. We have the pleasure of designing and building the website, designing SEM ads (Google, YouTube, Instagram and Facebook), managing their social media (Instagram, Facebook and YouTube), liaising with social influencers and controlling SEO for both the Australian and New Zealand websites.ROYAL CANIN® is a dream client and we’re looking forward to many more years working together.