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The White Tree

Creative memories

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Digital Strategy
  • Website Development

A stronger online presence for an all encompassing creative brand

The White Tree is a select creative team featuring Australia’s top artistic talent for modern weddings, festivals and corporate events. They provide world class live music, cinematic film and natural timeless photography – all under the one creative roof. The White Tree approached Straight Out Digital to give their site a refresh and enhance their online presence.

From the CEO

“So my business had tried numerous Digital agencies, but we just weren’t sold on their process or results. We started work with Straight Out Digital last year and they’ve been amazing on so many levels. Their customer service is impeccable, they understand a business’ brand, they understand SEO from a holistic point of view and the fact that at its core…it’s all about generating quality leads that will convert. They deliver visible results in remarkable times. We’ve now decided to have them run our SEM which they are also completely nailing. It’s so refreshing to find a company in this space who are genuinely awesome at what they do…and are highly passionate about it too. It makes the job of SEO fun and exciting.”

A refresh

The White Tree website already looked great but needed a bit of a re-think with regards to its UX and how SEO friendly it was. We did a website SEO audit and updated the design to make it more user intuitive and the content more suited to the SEO campaign we had developed. This blended approach has helped to increase relevant traffic with the intent enquire.

The proof is in the results

Analytics tells us that this was an extremely successful SEO and SEM campaign. We found:

82.76%
an increase in enquiries from organic search.

117.76%
an increase in website traffic from organic search.

26.5%
keywords now ranking on the first page

Low Cost Ads
Average cost per click 1/4 of what Google recommend they pay for the segment

5.10%
of conversions/enquiries come from paid