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Why Google Analytics is Important?

Posted on 07/11/2016

The name Google Analytics might ring a bell for many of you. Google Analytic is a free tool which Google provides to all website and business owners to enable you to track your website’s incoming traffic. But why is it important to set up and install Google Analytic tracking code into your website? What Features does it have and how can it help your business grow?

Why Google Analytics is Important?

Within the new digital era, every business has a website, through which it showcases their products and services. There are billions of users out there that might be searching for similar services your business is offering. How would you know who has visited your site? How many website visitors your website has received every day, week or every month? Google analytics can answer all these questions within an instant. Once you create a Google Analytics account and install the tracking code on your site, the tool automatically starts to track every website visitor your site receives.

How to Set Up a Google Analytics Account?

In order to create an account on Google Analytics, you must own a Gmail account or alternatively register your email under Google. You can create a free Gmail account by visiting gmail.com. Now that you have your Gmail account setup, follow these easy steps to set up your Google Analytics account.

  1. Visit www.google.com/analytics.
  2. Sign into Google Analytics by using your Gmail account access details.
  3. Once you are logged in – Press the sign up button.
  4. Fill up the form per instructed by Google on the page and press GET TRACKING ID button.
  5. Google now gives you a tracking code and a script code. The tracking code looks like UA-00000000-0.
  6. Place the script code on every single page of your site under the <head> tag.
  7. Google will now start to track your website visitors, and next time you visit the analytics account, it reports you back your website stats.

What Features Google Analytics have and how it can help you to grow your business?

Now that you have your Google Analytics account set up and installed on your website, you can see how many visitors your website has had at any day and time. Next time you login, you’ll see a page with a line graph and different numbers under the graph. What do all these stats mean? and how can it help grow your business?

  1. Sessions: A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes.
  2. Users: How many unique users have visited your website within a given timeframe.
  3. Page Views: Total number of pages that have been viewed by several users.
  4. Pages/Sessions: The average number of pages viewed during each session.
  5. Average Session Duration: It indicates the average length of a unique session.
  6. Bounce Rate: the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
  7. New Sessions: The estimated percentage of new users visiting a website for the first time.

By evaluating the data above, you can improve your websites content, design and copy in order to enhance the user experience on your website. Even though Google analytics provides you with all this cool information, analysing this data in order to find new strategies to increase your sales leads is a professional job by itself. You can always ask for a professional help to increase your website engagement and conversion rate.

Straight Out Digital Can Help

As a team of senior digital marketers, we’re here to help your business grow. We can help you to improve your websites conversion rate and improve your websites user experience. Give us a call for a free phone consultation.

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